“Tactics without strategy is the noise before defeat” – Sun Tzu, The Art of War
The plague of our times is the asymmetrical growth of sparkly noise to useful signal frying our collective ability to say both yes and no without the processing of critical thinking. We are literally drowning in laziness.
It is with the utmost respect for our collective attention deficit that I will try to keep this as short as possible.
There have never been more channels to advertise.
There has never been a more direct way in front of your customer.
There has never been so much technology available to the common human to do so much with so little.
If you’re ready to find your audience, there are several key ideas to you need to learn as much about to maximize your return on ad spend (roas). There are endless ways to achieve your goal depending, but having an adaptive strategy in a constantly evolving environment means seeing what is right for you and your business.
- Purpose checking your intent
- Who is this made for?
- What is the value?
- How do you demonstrate this value?
- Where do you find more of your ideal buyer?
- Google Ads
- YouTube
- Tiktok
- Expanding offerings to current audience
- Enhancements/additions for current product
- Relatable products
Whether you are launching a new campaign or looking for a campaign revamp, we provide you with a strategic course of action for growth.
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